Learning content curation

Content curation is the process of identifying, organizing, and analyzing web content. It is a method applied in learning to assemble content for learners and is also employed in various sectors for monitoring purposes. Implementing a content curation strategy involves embracing new learning approaches centered around the web. This strategy is often employed to establish an editorial creation plan in companies lacking internal resources for web content publication. For instance, a curation strategy can be implemented for the marketing team, focusing on themes such as editorial creation, content marketing, and digital marketing. This allows the team to attract new customers and publish web content aligned with their expectations. Additionally, content marketing serves as a means to enhance digital marketing efforts for attracting new customers.

The advantage of content creation lies in the ability to develop tailored and targeted content that aligns with specific learning needs within the company's context. However, it requires resources for content production, whether internal or external. On the other hand, curation doesn't involve web writing or video editing; it functions more like a content publishing strategy to enrich a ready-made catalog, for instance. Content sharing often takes place through an LMS platform or on the company's internal social networks. The goal is to adapt to the evolving needs of learners seeking interesting and continuously updated content—a challenge that can be demanding and costly with the creation of learning content.
To address all the learning needs of your employees, the ideal approach is to create complementarity in your learning offer by providing both customized content and curated resources. The individual right to learning grants everyone access to their personal learning account, allowing them to request courses eligible for personal learning accounts, with the learning costs taken into account. Individual learning leaves are also available to follow fixed-term learning courses throughout one's career.
Professional learning in companies encompasses every employee. Employers have various options to set up their learning activities—some utilize learning organizations to develop educational modules, while others offer tailor-made in-house learning. It's noteworthy that employees can undergo learning during working hours, and in-company learning ensures that employees remain employed. Furthermore, a learning project serves as an asset in terms of professional qualification, irrespective of the industry concerned.

Any form of content that is relevant for learning purposes can enhance curation. This includes editorial content such as blog articles and white papers. Our 2021 study on learners' new needs revealed that the most popular formats are MOOCs/online courses and videos. Curation allows the inclusion of any original, royalty-free content without limitations, as long as these resources contribute to learners' skill development. The value of content in the editorial plan should determine its addition to the catalog. Repurposing content from your internal communication or inbound marketing strategy for learning other teams can be highly effective. Leveraging your team's editorial creation for reusing existing content presents a compelling editorial approach.

To curate and enhance your learning content, it is essential to identify reputable websites that provide high-quality content. This involves examining reviews, verifying information, and ensuring content relevance. Establishing a clear editorial line by identifying specific themes aligned with learning needs helps define and ensure the quality of your content. Our expertise lies in outsourcing this process to learning professionals. Feel free to reach out if you are interested in implementing our solution in your company.

It is entirely feasible to integrate content curation into your learning offering and align it with your editorial guidelines, a practice embraced by many of our Edflex customers. The key is to focus on digital content and materials with high added value, ensuring easy accessibility for learners through their dashboards in relation to your existing offerings. Incorporate curation into your marketing strategies, such as social media planning or directly within your digital learning tools (LMS or LXP). Given the central role of learner engagement in learning, prioritizing engaging content is crucial to stimulate employee interest. Curation, as opposed to content creation, enables the swift delivery of relevant and compelling content.

Many of our clients at Edflex successfully integrate content curation into their learning programs by adapting their offerings to align with an editorial charter. The key is to focus on digital content of high value, ensuring accessibility for learners through user-friendly dashboards. Incorporating strategies from marketing, such as integrating curated content into social media plans or directly into digital learning tools like LMS or LXP, can enhance the reach and impact. Given the central role of learner engagement in learning, prioritizing compelling and relevant content becomes crucial, making content curation an efficient alternative to traditional content production.